The Switch from Travel Junkie to Marketing Director
When I decided to ditch SFU Engineering and go for the Bachelor’s of Tourism at TRU in Kamloops, I was on a white-sand beach in the Gulf Islands of BC. Beer in hand, I flipped open a cell-phone with...
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Varion’s Sponsoring Pond Hockey!
Recently, I got Varion to sponsor an amazing pond hockey tournament hosted in Logan Lake BC, it’s about 40 minutes out of Kamloops. This tournament has been running for 5 years, and relies entirely on...
View ArticleThoughts on the Future of Design Program Interface
I read a blog post on WeGraphics.net and it got me thinking about the short-term future of design. Design will become easier due to technology. Within 5 years, tech companies like Apple & Adobe...
View ArticleWhat elections? I’m busy tweeting
Why is that young people don’t vote as much as they should? Is it because we don’t care, or assume that the results won’t directly affect us? There is some truth to that, and I believe that it’s due to...
View ArticleMorning Marketing Readings: May 5th, Cinco de Mayo
Well it’s Cinco de Mayo, so let’s start off with this compelling story from Wikipedia. These two articles are very inspiring reads about brand design, marketing & advertising: Relationship...
View ArticleThoughts on SOPA..
Thoughts on SOPA.. The entire basis of today’s internet is to connect the world and eliminate borders, and now they’re trying to build them up again. I understand that movie/music producers don’t want...
View ArticleThe French are holding themselves back
My French buddy just posted this on Facebook. It kills me that the outdated vilification of CEOs is still going strong in France. It was one of the biggest culture shocks I experienced when I was...
View ArticleNew sites need branding, even more so for small businesses
If you are starting from scratch, investing in a just a website is nearly counterproductive if you consider the opportunity cost. If you launch a site without a solid brand feel, there is a major loss...
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Please Unsubscribe
Gmail is making it easier to unsubscribe to newsletters by scraping code within promotional emails and putting a button near the sender’s name. You might think that’s a bad thing for marketers like us,...
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